Hi, I’m Karen.
Nice to meet you!
I’m a Senior UX/UI Designer with a strong visual foundation and a multicultural design perspective. Originally from Venezuela, I’ve spent the last 15 years between France and Germany, experiences that have deeply shaped how I approach design across cultures and platforms.
My background in graphic design taught me to care deeply about clarity, hierarchy, and visual rhythm. Over time, I moved into UX/UI and found what I love most: designing thoughtful, accessible interfaces that solve real problems and reflect the identity of the brand behind them.
Heimat brochure – cover & intro Editorial design and brand direction.
Heimat brochure – lifestyle section Layout and imagery for food & social content.
Heimat brochure – group brands Spread design for RSG Group brand family.
Heimat brochure – mood spread Visual storytelling and minimal type pairing.
Radio module – John Reed UX optimization for the Website music streaming feature.
Visual identity – Real estate brand Monogram-based logo and stationery design.
Brand system – Real estate applications Custom print + digital brand touchpoints.
Branding – FEGO architecture Visual identity system and corporate materials.
What I do best.
I work across web and mobile, from building scalable UI systems to optimizing accessibility and flows for brands like McFIT, John Reed, Gold’s Gym, and Heimat. From restructuring homepages to refining design systems, I approach every project with clarity, structure, and empathy. But design isn’t the only way I express creativity.
Blog – McFIT Full blog Design with improved structure and accessibility.
Blog section – McFIT Layout for category and featured content.
Checkout optimization – McFIT Clearer pricing UI for smoother conversion.
Form redesign – McFIT Mobile-friendly trial registration form.
Quick Facts
Languages
Spanish (native), English, French, German
Tools
Figma, FigJam, Sketch, Zeplin, Miro, Whimsical, Adobe Creative Suite, Notion, Mouseflow, Maze, User Testing
Strengths
Design systems (Atomic Design), visual UI thinking, UX flows, Accessibility, Wireframing, rapid prototyping, journey mapping
Current Role
Senior UX/UI Designer at RSG Group, working across brands (McFIT, John Reed, Gold’s Gym & Heimat) and platforms to improve digital products and accessibility.
Location
Based in Berlin, Germany. Open to remote or hybrid roles
Design Philosophy
Design should solve problems with empathy, clarity, and a strong visual voice.
When I’m not designing…
You’ll probably find me following a new Procreate illustration tutorial, or working on my own (early!) ideas. I love interior design, and I’m always playing with light, color palettes, and seasonal changes at home, sometimes it’s a bold new wall color, sometimes it’s rearranging everything for the winter mood.
Procreate practice – based on tutorials by @floortjesart
If you’re looking for someone who brings structure, empathy, and strong visual thinking to complex problems…
Magazine cover – Brand: 5 voyage d’architecture Editorial cover design for architecture publication.
Full cover spread – Brand: 5 voyage d’architecture Complete cover layout with brand visuals.
Little Fingers – Case study project Concept for healthy meals targeting kids.
Little Fingers – Visual identity Logo, colors, and typography system.
Stage optimization – Brand: McFIT Promo module for campaign landing page.
App Store preview – McFIT app - Part I Branded screens for showcasing the app in the store.
App Store preview – McFIT app - Part II
App Store preview – McFIT app - Part III